Almost everybody has heard of brands such as Lamborghini, Ferrari, McLaren, and many others. They are all known for hitting speeds above 200mph, have power above 700hp, and can do the zero to sixty in under three seconds. The dream is for most car enthusiasts to own one of these cars, but the question is why are these cars so expensive?
I have decided to bring up this topic because right now, The Chevrolet Corvette C8 has completely broken the rules of a supercar. Now a lot of people do not consider this car to be a supercar, but that is regardless of what I am trying to portray. Chervolelt has successfully developed a rear engine model of their corvette model, but have made it surprisingly affordable.
This car offers 495hp, a 0-60 time of just 2.9 seconds, with a top speed of 195mph, all in a package of just $58,000. This completely shocked the automotive world. Here’s why. A Lamborghini Aventador, A Mclaren 570s coupe, and a Ferrari 488 have a 0-60 time of between 2.9 and 3.0 seconds, but their prices range from $192,000 to $417,000 for the same speed as a $58,000 Chevy. The real reason is just the effort put into manufacturing these cars. Most of the leathers are hand stitched, it takes extensive engineering to produce these cars, but most of all it is just the brand name. It is kind of like Louis Vutton, it’s just a brand name, but when it is attached to anything, it is worth more. The reason is craftsmanship, and level of importance.
OK, so if that is the reason, then how big of a profit margin do these brands really make. If Chevy is producing the same level of performance for a fraction of the price, then how much does it actually cost to build the car, and how much profit are they making as well? This, we do not know, but if I had to guess, Chevy is doing this for marketing. Who knows, maybe the C8 is actually a $150,000 car, but they reduced the price to make it more appealing. They are kind of like Bugatti, with their famous Veyron. Each Veyron cost about $6M to make, but they sold each one for $1M as an investing tactic which brought a lot of popularity to the brand.
In conclusion, the real reason is very clear, but how much these manufactures make is unclear. Maybe these cars do some things that Chevy does not, but for now, this is all we can assume.