Bentley and Rolls Royce are two very competitive car brands both specializing in luxury. Today we know these cars as the best in the business, and the most comfortable cars made, but before they got this reputation, they were both actually pretty bad. Up until 1998, Rolls Royce and Bentley were owned by the same company. This may not seem like much of a big deal, but it was. Here’s why.
Bentley and Rolls Royce, when both were under the same ownership, caused a lot of laziness among the brand. Developing a car cost oftentimes millions of dollars, before production of the vehicle has even begun. Even more so expensive with ultra luxury cars due to their use of expensive materials such as wood and silver. To avoid extra costs and try to make the most amount of profit possible, the vehicles were practically the same.
That’s right! Rolls Royce and Bentley were practically the same company. All the cars were basically all copies of each other with a few minor modifications. An example would be between the Rolls Royce Phantom, and the Bentley Mulsanne. Both practically the same car, just with different front grills, and different interiors, along with a few material differences as well.
The differences between the two brands were so little, that many people, even enthusiasts would confuse the two. Eventually though, Rolls Royce and Bentley separated in 1998. This was a huge shock to the automotive world, and a lot of quarrel happened internally as Bentley was the parent company of Rolls Royce, but the split actually helped both of the brands tromoundesouly.
Bentley is now selling a record amount of vehicles, averaging around 11,000 vehicles sold per year. This is an insane amount of vehicles sold considering the fact that each vehicle is $300,000. Rolls Royce also improved. Their new designs are now selling extremely rapidly. Basically the two brands separating made them better, because they would now have original ideas instead of copies of each other.
Both Rolls Royce and Bentley are both incredible brands, but you have to remember that they were not always once great.